Episode Number: 678
Episode Guest: Jonathan Ward
Original Airdate: August 6, 2015
Episode Sponsors: ZipRecruiter, NatureBox, Onnit
Guest Bio: Jonathan Ward is the owner of ICON and a designer and creator of coach-built premium automobiles.
Topics Discussed: ICON Ford Bronco conversions; his business; Jay Leno’s garage; ICON Toyota Land Cruiser conversions; Ford Bronco; FJ62; why he does it; contagious passion; vehicle manufacturing planned obsolescence; Japanese cars; engineering cars to break; visiting Cuba; old Cuban cars; derelict cars; modern cars; navigation systems; Lotus cars; Porsches; Singer cars; buying FJ40s; how he started his business; being inspired by other craftsmen; woodworking; Restoration Hardware ripped off Navy chair design; capitalism; plagiarism; education; cost of business; Spark by Frank Koller book; cars with matching numbers; DeSoto cars; not keeping cars stock; building his own cars; kit cars; Icon Helios car; cost of re-engineering; self-driving cars; manual transmissions; loss of individualism with modern cars; what excites him about modern cars; taking trips; charity work; Detroit airport; Detroit renaissance.
My Thoughts: I’m not a car guy at all but I was actually familiar with ICON before I listened to this podcast. Jonathan does really cool work. Interesting enough even if you’re not a car guy. Short podcast, which is nice. Wish I could afford an ICON Bronco.
Podcast Video: Below is a video of The Joe Rogan Experience podcast episode #678 available for streaming via YouTube.
Podcast Audio: Audio for this episode of The Joe Rogan Experience podcast is available through iTunes, Stitcher, or you can download the MP3 directly to add it to the audio player of your choice.